Wrap Technologies (NASDAQ: WRAP), the company best known for its BolaWrap 150 pre-escalation device, has opened a new U.S. Manufacturing World Headquarters in Norton, Virginia — a move that signals both scale and strategy for the public safety technology company.
The Norton facility, located in Wise County in the heart of Southwest Virginia, is more than just a new building. It’s a state-of-the-art hub designed to align with Department of Defense and Department of Homeland Security requirements, support Wrap’s roadmap for federal expansion, and offer strategic proximity to Washington, D.C.
Building at Scale
The numbers are striking. The facility is built to manufacture up to 23,000 BolaWrap 150 devices and more than 150,000 cassettes each month. And the company isn’t stopping there. With purpose-built space that can double or even triple its footprint, Wrap is clearly preparing for a future where demand outpaces today’s supply.
Beyond BolaWrap, the Norton site also supports Wrap’s growing ecosystem of public safety tools, including WrapVision cameras and WrapReality VR training systems. In other words, this isn’t just a production line, it’s a multi-product headquarters with room to evolve.
Local Impact
The facility is expected to create more than 120 jobs across manufacturing, engineering, logistics, and training roles. For Wise County, a region once dependent on coal and now working to diversify its economy, the project is a welcome infusion of new opportunity.
“Relocating our manufacturing headquarters to Norton, Virginia, represents a strategic investment in Wrap’s future,” said Jared Novick, President and Chief Operating Officer of Wrap. “This move is about more than producing the BolaWrap 150 or advancing next-generation technologies: it’s about creating high-quality jobs, fostering innovation, and partnering with a community that shares our commitment to public safety. Norton provides the talent, infrastructure, and momentum we believe we need to grow, and we are proud to make it the home of our next chapter.”
That message — growth tied to community — is reinforced by the way the project came together. The $4.1 million investment was backed by support from the Virginia Economic Development Partnership, the Lonesome Pine Regional Industrial Facilities Authority, the Virginia Tobacco Region Revitalization Commission, and the Virginia Coalfield Economic Development Authority.
Virginia Governor Glenn Youngkin also threw his weight behind the project, providing what Wrap describes as “a strong local pathway to good, new jobs.”
Expanding Partnerships
Virginia already plays an important role for Wrap. The company has partnerships with more than 40 agencies in the state, including the Virginia Department of Corrections, Richmond Police Department, Fairfax County Police Department, and Virginia Commonwealth University Police. Anchoring its manufacturing headquarters in the state strengthens those ties and sends a clear signal that Wrap is betting on regional roots to support national growth.
Ron Colaizzi, Wrap’s Director of Operations and Facilities, emphasized the deliberate nature of the move. “Our Norton headquarters was built with intention. From more efficient production lines to R&D labs and training rooms, it’s a facility that demonstrates how Wrap is preparing to scale, innovate, and deliver the highest-quality products. We are proud to build these solutions in Southwest Virginia and prouder still to work towards creating good jobs for a community that welcomed us from day one.”
Future-Focused Production
A closer look at the facility’s design highlights Wrap’s ambitions.
- Production Capacity: Capable of producing up to 23,000 BolaWrap 150 devices and 150,000 cassettes monthly.
- C-UAS Readiness: Built to assemble Wrap’s patent-pending 1KC kinetic anti-drone cassette, extending the BolaWrap platform into counter-unmanned aerial systems (C-UAS).
- Made-in-America Manufacturing: Fully assembling BolaWrap devices, WrapVision cameras, and WrapReality VR systems in the U.S.
- Job Creation: 126 new roles across manufacturing, engineering, logistics, and training.
- Expansion Potential: Current 20,000 sq. ft. site with capacity to double and triple in future phases.
- Innovation Hub: On-site R&D wing, plus a demo and training center for agencies and partners.
This combination of high-volume production paired with modular innovation shows how Wrap is positioning itself not just as a hardware manufacturer, but as a platform company in public safety tech.
Made in America
For Wrap, the Norton facility represents more than new square footage. It’s a cornerstone of the company’s next-generation growth strategy: centralizing production, strengthening supply chain resilience, and scaling to meet demand from both domestic and international customers.
The investment also ties directly into Wrap’s broader narrative. The company has long emphasized its “Made in America” approach, and the Norton facility puts action behind the slogan. With BolaWrap now used by more than 1,000 agencies across the U.S. and in 60 countries, production scale and supply chain control are critical levers for both customer trust and shareholder value.
Looking Ahead
Wrap describes the opening of the Norton facility as “a cornerstone in Wrap’s next-generation growth strategy intended to centralize production, strengthen supply chain resilience, and expand capacity to deliver long-term value to customers and shareholders.”
That positioning captures both the tactical and strategic goals at play. Tactically, the facility means more devices, more jobs, and faster innovation cycles. Strategically, it anchors Wrap’s federal ambitions and puts the company in a stronger position to compete in emerging categories like counter-drone solutions.
With the Norton ribbon-cutting, Wrap isn’t just scaling manufacturing, it’s staking a claim on the future of public safety technology, and it’s doing so from the hills of Southwest Virginia.
