Stacy Orsborn and Stasi Grenfell, the powerhouse duo behind Victress MVMT, have turned their personal journeys into a mission to redefine women’s fitness. With an emphasis on strength training that supports women at every life stage, from young adults to pregnancy to menopause, Victress MVMT is leading the way in holistic fitness and wellness tailored specifically for the unique needs of women. Born from their own life-changing experiences, Stacy and Stasi developed a fitness franchise that focuses on empowering women through mindful movement and evidence-based training programs.
The Birth of VICTRESS MVMT
Stacy Orsborn’s journey to becoming a fitness advocate began during her third pregnancy, following a traumatic birth experience where her desires for a natural delivery were dismissed by her OB-GYN. Determined to take control, Stacy rigorously prepared her body for labor, ultimately having an empowering natural birth with the support of a midwife and doula. This transformative experience ignited Stacy’s passion for helping other women gain control over their own bodies and health through intentional movement.
Stasi Grenfell’s story is equally compelling. After gaining over 60 lbs and undergoing an emergency C-section during her first pregnancy, Stasi was committed to a different path the second time around. She trained under Stacy’s guidance and reached incredible milestones, like squatting 250 lbs just weeks before delivering her second child, naturally and without complications. This journey sparked the idea of creating a space where women could focus on their physical and mental resilience — thus, Victress MVMT was born.
The VICTRESS MVMT Philosophy
Victress MVMT goes beyond fitness as a community-driven franchise that offers strength training programs designed for every phase of a woman’s life. From helping women prepare for the physical demands of childbirth to maintaining muscle and bone density through menopause, their approach addresses the specific needs of women that traditional fitness programs often overlook. The franchise combines cutting-edge training techniques with a strong support system to help women build both physical strength and mental resilience.
As Stacy points outs, “Current research shows that muscle is often the most neglected area. Strength training is gaining attention, but it needs to be tailored to each stage of life,” urges the Victress co-founder. “The mental aspect is just as important — realizing what you’re truly capable of and lifting more than you ever thought possible. The biggest transformation isn’t just in physical strength but in mental strength.”
What sets Victress apart is its focus on life-stage-specific training. Victress coaches understand that a young athlete’s needs differ from those of a woman navigating menopause, and they tailor their programs to meet these diverse requirements. By emphasizing functional strength training that adapts to the hormonal and physiological shifts women experience, Victress empowers women to stay active, strong, and confident throughout their lives.
Expanding the VICTRESS MVMT Impact
Since its inception, Victress MVMT has seen rapid growth, evolving into a franchise that’s accessible to women nationwide. They focus on creating franchise opportunities that empower female entrepreneurs, offering them the tools and support to build their own Victress locations while maintaining a balanced, fulfilling lifestyle. This franchise model is designed to foster a community of women who support one another, both in business and in health.
Stasi and Stacy have successfully scaled Victress from one local gym in Lincoln, Nebraska, to a fast-growing franchise — achieving a 414.51% revenue increase since inception in 2019 and a year-over-year growth rate of 38.48% from 2022 to 2023. In 2024, they began franchising and have already sold over five units, four of which were in the first quarter.
Victress MVMT blends physical training with a movement that encourages women to embrace their strength, overcome challenges, and thrive in every aspect of their lives. With plans to expand further, Stacy and Stasi are on a mission to make their life-changing approach to women’s fitness available to more women around the world.
“We are two female founders who developed a business JUST for women,” shares co-founder Stasi Grenfell. “We come from totally different backgrounds and are very different in terms of views, but work well together with the focus on a common mission: empowering women.”
Meet the Founders: Stacy Orsborn and Stasi Grenfell
Stacy Orsborn grew up in a conservative Christian household and faced life’s challenges head-on, from becoming a mother at 21 to navigating a difficult divorce. Her personal experiences with childbirth led her to become a fierce advocate for women’s health, determined to change the way women prepare for and recover from the physical demands of pregnancy.
“I firmly believe that our struggles are also gifts. My upbringing was challenging, but through it, I’ve learned, met incredible people, and gained a new perspective on the world,” shares Stacy, “Now, I strive to withhold judgment, knowing we never have the full picture. I’m always eager to learn, having grown up with one narrative, yet knowing there are many others out there.”
Stasi Grenfell, a former athlete, knows the struggle of balancing fitness with the demands of motherhood. Her transformation from a challenging first pregnancy to a powerful second delivery under Stacy’s guidance speaks to her resilience and dedication. Stasi’s experience with strength training during her second pregnancy not only changed her life but also set the foundation for the principles that guide Victress MVMT today.
Building a Movement
Victress MVMT is a community where women uplift each other through shared experiences, challenges, and triumphs. By focusing on both the physical and mental aspects of strength training, Stacy and Stasi have created a supportive environment that goes beyond the gym, helping women become the best versions of themselves in every phase of life.
For women looking to reclaim their strength, embrace their unique journey, and connect with a community that truly understands their needs, Victress MVMT offers the ideal blend of science-based fitness, empowerment, and unwavering support.
