Kwasi Asare has always believed that media isn’t just about attention—it is about influence, capital, timing, trust, and technology. For more than two decades, he has shaped and molded the ever-shifting landscape of digital media: from early banner ads, social media, search engines, and blog networks to digital virality, influencer ecosystems, startups, global public policies, strategies, and global awareness campaigns. But as the world is racing towards artificial intelligence, he sees something bigger than another platform shift.
He sees a complete redefinition of how narratives are created, distributed, and monetized.
As Kwasi mentioned in our recent interview, “Trends and innovations are evolving faster than ever in human history and AI is at the core of humanity’s evolution”.
Technologies like Paralight, developed by Advent Studios, led by Lee Baker, will compete with the biggest AI engines in Film and will result in Marvel-style movies for a fraction of the cost of past Blockbusters.”
At the helm of The Feedia Agency, Kwasi began recently reframing the company’s mission. No longer just a digital media, growth, and experiential agency, Feedia has become a hybrid intelligence engine—where human storytelling meets machine precision.
Asare has spent more than two decades driving the intersection of culture, public policy, diplomacy, commerce, and technology—long before artificial intelligence became the defining force of the next era. By the time AI began reshaping media, he wasn’t trying to catch up. He was already positioned to lead.
The Foundation: Culture, Scale, and Monetization
Early in his career, Asare built his body of work developing the frameworks for digital media marketing at the highest levels of the media industry, leading and contributing to digital marketing and social media departments at global media companies, including Sony Music, Atlantic Records, Cornerstone/Fader, and Warner Music Group.
While building campaigns at the highest level of the media industry, he developed and executed music, film, and TV marketing campaigns on a global scale. Campaigns he developed and executed have generated 35,000,000+ record sales and album equivalents. During his career, he has led digital marketing campaigns for artists who defined eras, including Snoop Dogg,Prince, Pharrell Williams, Wu-Tang Clan, Outkast, John Legend, Gnarls Barkley, The Roots, Ice Cube, and The Notorious BIG.
In addition to film and TV projects, including Outkast Idlewild, Wild N Out, and Runs House.
Asare has led teams at the forefront of digital marketing strategies for these global campaigns— developing and leveraging how trends and culture evolve, how audiences behave, and how attention converts into revenue on platforms from the dawn of digital media, including Myspace, YouTube, Twitter, Google Ads, etc.
At the same time, Kwasi expanded into eCommerce and business development, helping drive tens of millions in online sales, sharpening his expertise in conversion, funnel design, and monetization strategy.
The Global Operator
Kwasi’s work extends far beyond entertainment as he has become a trusted advisor to some of the most influential institutions and companies in the world, including Google,Facebook, Microsoft, Apple, Consumer Technology Association, BitTorrent, etc.
Malcolm Gladwell is well noted for his 10,000 expert hour theory. Experience has enabled this global operator to approach “Outlier status” across digital media monetization, marketing, philanthropy, diplomacy, and business development at scale.
Simultaneously, Asare’s thought leadership catapulted him to the forefront of global dialogue and thought leadership—becoming a recurring speaker and participant at major international forums, festivals, and conferences including: CES, SXSW, COP, Sundance, Nexus Global, United Nations General Assembly (Side Events), Nordic Game, and Sustainable Development Goals-aligned initiatives like “Data for Life”, Earth X, etc.
Kwasi’s parents arrived from Ghana to the US in the 1960’s, and so he always had a deep connection and understanding of the African continent.
He has also spent countless hours contributing to Africa-focused development projects in various spaces and working with NGOs like Village Community Development Center and Could You? (Change The World).
Kwasi’s deep relationships across the African continent continue to inspire innovation and growth for Feedia’s clients and global impact.
This global exposure shaped his worldview: media is not just marketing—it’s infrastructure for influence, policy, and capital flow.
Building Platforms, Not Just Campaigns
Kwasi has not stopped at advising and running global campaigns-he is building an empire.
He founded Feedia, a hybrid agency operating at the intersection of technology, media, culture, public policy, and growth strategy for fast-moving platforms, talent, global impact campaigns, institutions, and platforms.
He has also led innovation-focused political and public policy campaigns, including Innovation Live and Start-Up Rock On, uniting politics, culture, and technology—with appearances from leaders like President Joe Biden and Miami Mayor Tomás Regalado and artists like Snoop Dogg, The Roots, Steve Aoki, and Talib Kweli. Silicon Valley has always been a key pillar for Asare’s campaigns, with past speakers for these campaigns including global technology executives Travis Kalanick (Uber), Scott Case (Priceline), etc., and brands like Microsoft, Facebook, and American Airlines.
In 2017 he developed and launched the 2050 House (formerly 2050 Forums), platform a global deal flow, culture, and media platform inspired by the United Nations Sustainable Development Goals that has hosted performers like Black Eyed Peas, Rakim, Queen Latifah, KRS One, Ghostface Killer, Ruby Chase, Kosha Dillz, Smash Mouth, Snow Raven, etc and has featured Films like “Common Ground” and “Move Ya Body” etc and global speakers like Sami Steigman, Futurist Maxim Jago, Climate Activist Sage Lenier, “Common Ground” Director Josh Tickell, Low Carbon Initiatives and Bridge To Renewables Founder Mike Lemon, Texas’ Travis County Commissioner Brigid Shea, and Philadelphia Michael Nutter etc.
2050 House events are highly curated and occur at private luxury-driven locations during global gatherings, including Sundance Film Festival, Coachella, SXSW, etc. 2050 House’s home at Sundance, Park City Lighthouse, was founded by Philanthropist Lisa Coltman and has been a key part of the 2050 House ecosystem since day one.
These convenings aren’t just events—they are evolving ecosystems of influence, connecting: founders, family offices, investors, content creators, policymakers, cultural leaders, influencers, diplomats, athletes, and artists with brands and global campaigns at scale.
To ensure maximum reach for content and media related to 2050 House, 2050 House media partners generate global media publishing opportunities and distribution, ensuring an ROI for brand partners and sponsors.
The Executive Layer
Kwasi’s career was grounded in finance after graduating from the University of Pennsylvania and starting his career as an Investment Banker at Citigroup, holding Series 7, 3, 63, and 55 licenses while trading international equities and corporate bonds.
He has also led and advised various global campaigns and served in various roles across a wide network of companies and organizations, including Tune.FM, The Ticket Fairy, Premo Network, PVBLIC Foundation, Creative 3D Technologies ETC—often converging at the intersection of media, public policy, blockchain, sustainability, development, AI, and global commerce.
Kwasi has contributed to the building blocks of numerous global thought leadership communities, including being an early Member of Fast Company’s Executive Board, Summit Series, and serving as an ambassador to Ghana for The Nexus Global Network.
His relationships and activations across numerous national political conventions have enabled him to develop high-level relationships across both the Democratic National Convention and the Republican National Convention ecosystems.
The AI Inflection Point
When artificial intelligence began transforming media, Kwasi recognized something most missed:
This isn’t just a tool shift—it is a power shift.
Drawing on 20+ years of experience, he began rebuilding Feedia into an AI-powered media and growth engine.
Feedia in the AI Age
Kwasi recently introduced a new operating framework:
1. Intelligence Layer
AI trained on decades of campaign data:
- What headlines convert
- What narratives scale globally
- What drives investor vs consumer action
2. Growth Layer
A refined system combining:
- Earned Media
- Social Amplification
- Real-World Activations (Sundance, SXSW, Art Basel, UNGA, etc.)
- Strategic Investment through Family Offices
- Thought Leadership
- Exit Strategies
Each campaign has become a multi-channel, data-informed ecosystem.
3. Trust Layer/Monetization
Despite automation, Kwasi doubled down on authenticity:
“AI scales execution—but trust still drives outcomes.”
The Advantage: Experience Meets Acceleration
Where others rely on AI to experiment, Feedia agency compounds proven frameworks with AI to optimize investments in content and media.
- Media Industry Virality → now AI-optimized distribution and engagement
- eCommerce Funnels → now predictive conversion systems
- Global Events → now content engines with extended digital life cycles
Feedia doesn’t just produce campaigns—it engineers measurable influence and return on investment.
The Bigger Vision
Kwasi’s long-term vision is clear:
To position Feedia as a global media infrastructure layer for: Emerging Technologies (AI, blockchain, digital assets, regeneration), Family Offices, Governments and Institutions, High-growth companies navigating global markets, Thought Leaders and Futurists.
Through platforms like 2050 House, he continues to align and drive global mindshare and capital movement across culture,public policy, technology, diplomacy, and Family Office engagement.
Closing
After decades of shaping culture, driving revenue, and advising global leaders, Kwasi Asare didn’t enter the AI era as a beginner.
He entered it as a systems builder.
And by combining deep institutional knowledge with cutting-edge technology, he is transforming Feedia into something far more powerful than an agency:
Feedia is a next-generation engine for influence in the age of AI.
