If there’s one thing Go Fund Yourself on Cheddar TV knows how to do, it’s serve up high-stakes pitches with a side of entertainment. On August 14, 2025, the hit entrepreneurial showdown returned for the 2nd episode of season 3, delivering another double dose of innovation, this time in the form of a desk-friendly gym and a drink that appears as if by magic.
From revolutionizing your workspace workout to changing the way beverages are made, these founders aren’t just chasing investment, they’re rewriting the rules of billion-dollar industries.
KorTime: Turning Desks into Gyms
We’ve all heard the warnings: sitting is the new smoking. But for Kory Hull, the solution wasn’t just about getting people moving, it was about removing every excuse. Enter KorTime, a patented resistance-band system that snaps onto any desk, table, or countertop, instantly transforming your workspace into a full-body fitness station.
On the Go Fund Yourself stage, Hull wasted no time showing off the Pro Kit’s versatility. From seated core exercises to standing cardio bursts, KorTime turns conference calls into calorie burns. Compact, portable, and selling for under $100, it’s designed for professionals who can’t (or won’t) leave their desks for the gym.
Early buzz suggests Hull might have tapped into a sweet spot in the $20 billion fitness market: convenience-driven wellness. Customer reviews rave about how KorTime blends seamlessly into daily routines, with no special space, no complicated setup, and no gym membership required. In other words, it’s fitness on your terms.
Pre-order KorTime here.
Smart Cups: Drinks That Appear Like Magic
If Willy Wonka and Elon Musk started a beverage company, it might look a lot like Smart Cups. Founder Chris Kanik stepped onto the GFY stage with what he calls “the world’s first printed beverage.” The concept is almost sci-fi: each cup contains a printed layer of flavor, nutrients, or even caffeine, ready to dissolve when you add water.
Beyond the wow factor, the business case is powerful. The zero-waste, stackable design means fewer trucks, smaller warehouses, and dramatically reduced shipping costs. Kanik cited early pilot programs showing 30–50% savings in packaging and logistics, a number that has both beverage distributors and eco-conscious consumers paying attention.
From energy drinks and coffee to sticktails and supplements, the possibilities for Smart Cups’ patented technology are endless. And with the global beverage market valued at $400 billion, even a small slice of the pie could mean massive returns.
More on Smart Cups here.
Why Go Fund Yourself Is the Stage Everyone Wants
Go Fund Yourself has become more than just a pitch show, it’s an opportunity to stand in front of industry titans and a live audience of potential customers and investors. Our heavy-hitting judges and mentors like Rory Cutaia, Jayson Waller, and David Meltzer are not only evaluating pitches but also offering strategic insight that money can’t buy.
For founders, the exposure alone can be transformative. Investors are watching. Partners are listening. And audiences are ready to hit that “back this project” button before the credits roll.
Missed the Action? Watch On-Demand
Couldn’t catch the episode live? No problem, you can stream the replay anytime and watch Kory Hull and Chris Kanik show how their products could reshape the way we work, work out, and wind down.
Watch the replay here.
Think You’ve Got the Next Big Idea?
The GFY stage has launched brands, secured investments, and sparked viral buzz. If you’re a founder with a game-changing product or concept, the next season could be your moment.
Apply today to be on the show.
