Ask most people what an AI gaming company looks like, and they picture a faceless pipeline churning out content. Michal Rahamim is building something more human. The co-founder and chief operating officer of Liberty Pixel, the Israeli studio behind SkeeBoost, is set on proving that a lean team empowered by AI can move with the speed and efficiency of a much larger studio, without handing the creative keys to a machine.
A Different Kind of Bet on AI
When Rahamim talks about artificial intelligence, she skips the grand claims. Her version is practical. AI is a way for a small studio to do the work of a large one, while allowing its people to focus on creativity, product vision, and player experience, not a replacement for the human judgment that makes great games possible. That philosophy has shaped how Liberty Pixel operates from the inside out.
The company has reached roughly $2 million in annual recurring revenue with SkeeBoost, its skill-based arcade title, and that result gives her argument teeth. She can point to a working, paying audience rather than a hypothesis. Talk is cheap in a market crowded with promises about machines making everything; a revenue line is harder to wave away.
Her bet is that the studios winning the next decade will be the ones that treat AI as an operating model, not a single feature tacked onto an old way of working. Traditional game development is slow and expensive, with long stretches between an idea and anything a player can touch. Rahamim wants to compress that distance across the whole business, and she has put the belief into daily practice rather than leaving it on a slide.
Humans at the Wheel
The phrase Rahamim repeats is human-in-the-loop. AI agents move fast across development, user acquisition, finance, and creative production, drafting and testing at a pace no small team could manage by hand. People, though, keep the judgment: taste, direction, and the final yes or no on what ships.
That principle is partly a matter of belief and partly hard-nosed business. Players can sense when a game has no soul, and Rahamim has no interest in flooding the stores with hollow titles that wear down a studio’s name. Machines clear the busywork so her team can focus on the handful of choices that decide whether a game is worth anyone’s time. Protecting that attention, she argues, is what protects the brand.
“AI gives us speed and scale, but it will never decide what makes a game fun,” Rahamim said. “People still own the taste and the judgment. That line is permanent, not a phase.”
Building Toward a Platform
Rahamim’s ambitions run well past any single game. Liberty Pixel is working toward a scalable arcade platform it calls a “TikTok for games,” a fast feed of head-to-head and solo experiences produced through AI-native workflows. She presents it as a destination the company is earning step by step, anchored to existing titles, including Roll Masters and a football management game alongside SkeeBoost. The platform is the long-term vision, built on the credibility earned by games that players already enjoy today.
Getting there means competing with some of the largest names in casual and arcade publishing, companies with budgets and teams many times the size of hers. Her answer is speed and discipline: revenue up about 30 percent, a lean crew, and a model that lets the studio take more swings without staking the company on each one. A bigger rival can absorb a flop. Rahamim’s edge is that her process makes flops cheap and quick to spot, so the team learns and moves on.
Rahamim also stands out by being a woman who co-founded and now helps run a mobile gaming company pushing hard on AI, in a field where that remains rare. She seldom leads with it, preferring to let the work speak, yet the visibility matters for anyone watching who the next wave of game-makers might be. In the end, Rahamim’s story is not really about artificial intelligence. It is about using technology to amplify human creativity and building a studio where innovation serves players, not the other way around.
