Double AA Corporation, a California-based fuel distributor with more than 25 years of experience, has launched its first Advisory Board. The move comes as the company expands its operations and prepares for changes across the energy and regulatory landscape.
The new board brings together leaders from public service, infrastructure, communications, and operations. Their role is straightforward. They will advise Double AA’s leadership on strategy, compliance, and long-term planning as the business continues to grow across California and Nevada.
Two of the most prominent members are former San Francisco mayors Willie L. Brown Jr. and London Breed. Both bring decades of experience in government, policy, and community leadership.
Brown, who also served as Speaker of the California State Assembly, has long played a key role in shaping economic and legislative strategy in the state. Breed led San Francisco through a period focused on infrastructure, public safety, and sustainability. Their insight gives Double AA direct access to perspectives that matter in a highly regulated market like California.
The board also includes Jason Newell, founder and CEO of System2Solutions. He specializes in systems integration, operational performance, and company culture. His experience will support Double AA’s efforts to improve efficiency and scale its operations.
David Parker, a longtime executive at Double AA, adds industry depth. He brings hands-on knowledge of fuel logistics, pricing, and station operations. His presence ensures that board discussions stay grounded in day-to-day business realities.
Cara Milan, CEO and founder of AMP Marketing and PR, will serve as Chair. Milan is known for her work in communications, reputation management, and ESG strategy. She will guide the board’s direction and help align its work with the company’s public commitments and stakeholder expectations.
For founder and CEO Wisfe Aish, the timing is intentional.
“Double AA is at a crossroads — poised to modernize, expand, and lead with purpose,” Aish said. “This board represents excellence across sectors. Their guidance will be invaluable as we grow responsibly, partner with our communities, and ensure we are prepared for California’s evolving regulatory and energy landscape.”
The Advisory Board will meet monthly with the company’s executive team. It will focus on regulatory strategy, market positioning, and risk management. Members will also contribute to key initiatives such as expanding renewable fuel offerings and improving the customer experience at DoubleTime retail locations.
Double AA currently operates more than 20 fueling stations and provides bulk fuel delivery to commercial clients across California and Nevada. The company partners with major petroleum brands, including Valero, ConocoPhillips, and Marathon Petroleum. At the same time, it continues to invest in renewable fuel options such as biodiesel, renewable diesel, and E-85.
Community engagement remains a core part of the company’s approach. Double AA supports programs focused on youth development, recovery services, and local partnerships that promote long-term stability.
The Advisory Board adds structure to those efforts. It gives the company a dedicated group of advisors to help guide decisions as the business evolves.
As the energy sector continues to shift, Double AA is putting the right people in the room. The goal is clear. Grow the business, adapt to change, and stay connected to the communities it serves.
