B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect fragmented signals and turn them into actionable targeting. The launch of Dynamic Audiences from Channel99 aims to address that pain point by giving teams a simpler way to build, refine, and activate audiences across the platforms that drive modern demand programs.
Channel99, the first AI-powered decision engine for B2B marketers, just unveiled the new capability as a way to transform its industry-leading account identification into high-performing B2B audiences with one click activation. The feature integrates with major advertising and lead generation channels, including LinkedIn, Google, Microsoft, Facebook, and YouTube, with more partners to follow.
Customers can build rule-based audiences tailored to every stage of the funnel. For early-stage initiatives, Dynamic Audiences connects brand investments to lead generation efforts. In the middle of the funnel, teams can increase interest by targeting specific buyer groups. At the bottom of the funnel, marketers can isolate and reach the people who influence deals. The result is a workflow that ties audience strategy directly to activation without the usual complexity.
“I’m excited that Channel99 customers can now leverage our best-in-class account identification to create high-performing audiences that grow and accelerate pipeline,” said Chris Golec, Founder & CEO of Channel99. “Leveraging AI to recommend which channels make the most sense for a particular audience and desired outcome eliminates a lot of the financial inefficiency that exists in B2B today.”
Dynamic Audiences is powered by a mix of engagement and intent data. Beyond website activity, Channel99 pulls in signals from high-value intent sources, including G2 and LinkedIn. Earlier this year, the company announced an integration with LinkedIn that measures view-through attribution from organic and paid social programs, linking that activity all the way to pipeline impact. With those insights feeding directly into audience construction, marketers gain a clearer picture of who is active, interested, and ready for outreach.
That level of clarity is resonating with customers. “With Channel99, we’re able to uplevel our reporting with a clear, trusted view of our channels, which is essential for the accurate attribution of digital spend. That clarity helps us improve the ROI of our digital investments, double down on key programs, and drive efficiency,” said John Flesher, Director of Marketing Operations at Tealium.
Channel99’s activation ecosystem is expanding quickly. LinkedIn, Google, Microsoft, Facebook, YouTube, and Audyence are live. Additional integrations planned for this year include G2, TechTarget, The Trade Desk, NetLine, StackAdapt, and Reddit. Audyence CEO Karl Van Buren noted the significance of the partnership, saying, “Connecting and converting brand investments into top-of-funnel sales activity and pipeline has been a dream for way too long — now it is not only possible, but fully automated”.
New users can get started in minutes by creating a free account at channel99.com and connecting media channels, CRM systems, and intent providers. AI-native dashboards offer recommendations on campaign mix, audience adjustments, and budgeting, and customers can also route data into CDPs and warehouses for further analysis.
Channel99 continues to position its platform as a remedy for long-standing attribution and efficiency challenges in B2B. By uniting accurate account identification with AI-powered optimization and automation, the company helps organizations accelerate pipeline and reduce marketing risk. The company is led by founder and CEO Chris Golec, who previously founded Demandbase and pioneered the ABM category, and is backed by a roster of leading venture firms.
Dynamic Audiences marks a meaningful step for marketers seeking clearer signals and sharper activation across the buying journey.
