Miami, Florida(Hexa PR Wire–December 16, 2025)–Guy White, founder and CEO of Catalyx, joins The Michael Peres Podcast to break down why traditional product innovation is so often slow, expensive, and driven by intuition, then walks through how Catalyx is rebuilding the workflow with consumer insight, behavioral science, and AI. Guy shares his jump from a decade inside major CPGs like Procter & Gamble to founding Catalyx, the “oil and water” gap between research and creative agencies, and how Catalyx Canvas can compress a typical 3–24 month product cycle into minutes. He also unpacks early traction, including $800K generated from a pre-MVP framework in four weeks and proof-of-concept conversations with giants like PepsiCo and Reckitt.
About Guy White
Guy White is the Founder and CEO of Catalyx, an innovation technology company reinventing how global brands develop products that win in market. After spending a decade helping major consumer goods companies bring new ideas to life, he founded Catalyx to unify consumer understanding, behavioural science, and AI into a single end-to-end platform. Catalyx Canvas turns messy data into validated, shelf-ready innovation concepts in a fraction of the usual time and cost, with early traction including $800K in revenue from a pre-MVP framework within four weeks.
About Michael Peres
Michael Peres is a software engineer, entrepreneur, and journalist hosting The Michael Peres Podcast, featuring operators and builders who share practical frameworks listeners can apply.
About The Michael Peres Podcast
Fast, insight-dense conversations with founders, creators, and experts across business, tech, health, and culture.
Contact Information
Guy White: Email
This article was originally published at: https://hexaprwire.com/guy-white-joins-the-michael-peres-podcast-to-discuss-building-catalyx-and-reinventing-product-innovation/
