Marketing can make or break a new venture

Every year several businesses are started by entrepreneurs who have taken several years dreaming and planning. Sadly, many of them don’t survive to maturity. Statistics paint a grim picture on the survival rate of start-ups anywhere in the world. The blame is always laid on factors such as lack of capital, poor planning, financial illiteracy, competition and poor product development. These factors are widely considered as the black spots that must be avoided in the entrepreneurial journey. Thus most entrepreneurs spend considerable time trying to amass capital, planning and researching on the …

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