Al-Baladi Holding Group has partnered with Green Capital Group to expand its international footprint, introducing Go Crispy and Tea Time, two of Qatar’s biggest food and beverage chains, to Azerbaijan.
This landmark agreement, signed in Baku, is a milestone in the growth of these Qatari culinary gems. The ceremony, attended by key stakeholders, including local partners, investors, and government officials, proves the appeal of Qatari brands on the global market.
The agreement was signed by Mr. Mohammed Bin Abdullah Al-Attiyah, Chairman of Al-Baladi Holding Group, and Mr. Adnan Ahmed Zadeh, Chairman and Shareholder of Green Capital Management.
This collaboration aims to use both companies’ strengths to achieve mutual benefits and drive economic growth. With Al-Baladi Holding’s expertise in the food and beverage industry and Green Capital Group’s local market knowledge, the partnership is to create a successful and sustainable business model in Azerbaijan.
With plans to open 405 branches in 27 countries over the next two years, this partnership is expected to enhance Go Crispy and Tea Time’s global presence notably.
The Need for More Diverse Food and Drink Choices
Azerbaijan presents an ideal market for introducing more food and drink options as it is experiencing an increasing demand for traditional and modern dining experiences. This trend is driven by a young population eager to explore new, healthier flavors.
Go Crispy offers a fresh take on fast food, focusing on quality and organic ingredients, while Tea Time provides traditional and contemporary beverages. The brands will add a new dimension to Azerbaijan’s eclectic food and beverage scene, which is known for having many cultural influences due to its location.
Go Crispy’s Humble Roots
Founded by chef Hessa Al-Sulaiti in 2019, Go Crispy started as a small business selling halal fried chicken. It has become a beloved brand known for its healthy take on fast food.
From its first branch, the food chain has rapidly expanded across Qatar, earning a loyal customer base and numerous accolades, including the “Best Fast Food Restaurant – Country Level” award in the 2022 Arabian Best of Best Awards.
Tea Time, Qatar’s Beloved Drink Chain
Established in 1998, Tea Time is known for its traditional Karak tea, a strong, milky spiced tea. Its affordability has made it a favorite among locals and visitors.
With multiple locations across Qatar, Tea Time has built a reputation for providing customers with a relaxing and enjoyable café experience. Aside from its exotic tea blends and herbal infusions, customers love its refreshing signature orange juice and mixed fruit blends. On the other hand, its Italian soufflés and sandwiches are a must-try for those looking for quick but filling snacks.
How the Expansion Aligns With Qatar’s Vision 2030
The expansion of Go Crispy and Tea Time into Azerbaijan aligns with Qatar’s Vision 2030. Al-Baladi Holding contributes to the country’s economic diversification and improves its global presence by taking Qatari brands to the international stage while creating new economic opportunities.
This venture shows that food and drinks can become successful ambassadors of culture. With every bite of Go Crispy’s halal fried chicken and every sip of Tea Time’s Karak tea, a piece of Qatar’s rich heritage is shared with the world.
