Charge it! Pricey Detroit EV pickups target premium customers

The electric truck wars are in full swing with the Chevy Silverado EV and Ford F-150 Lightning going toe-to-toe with starting prices of $40,000 for their first EV pickups. Consider the number $50,000, too. That’s how much more the Silverado EV’s RST trim costs than a comparable, diesel-powered Silverado RST. Ford has also released its price configurator for Lightning, and EV models run from $18,000 to $25,000 more than their gas-powered counterparts. They will also be shopped against startup EV trucks like the $74,000 Rivian R1T and the $125,000 Bollinger B2. While manufacturers advertise EVs …

Read More