In an industry plagued by counterfeit products and safety concerns, premium cannabis brand Muha Meds just changed the game. On October 30th, the company launched Muha Members, the first comprehensive lifestyle platform in cannabis that fuses rigorous product authentication with the kind of exclusive experiences and benefits typically reserved for luxury lifestyle brands.
Think Red Bull for cannabis: a brand that’s as much about the experiences and community it creates as the products it sells.
The launch wasn’t a quiet app store debut. Muha Meds threw a 900-person Halloween spectacular at the iconic Goldstein Mansion in Beverly Hills, drawing Chris Brown, Tyga, Ryan Garcia, NLE Choppa, Nyjah Huston, and Scott Storch, with performances by NLE Choppa, Luciano, Doozie, Dom Kennedy, RJMrLA, and Vintage Culture. The star-studded celebration was the first of many members-only events, proving that Muha Members isn’t just building an app, it’s building a cultural movement.
Solving Cannabis’s Biggest Problem: Safety
Muha Meds, a premium cannabis brand known for rigorous third-party testing and transparent lab results, built Muha Members on a foundation most loyalty apps ignore: keeping people safe.
Counterfeit cannabis products are everywhere. They flood unregulated markets, often containing harmful additives or incorrect potency levels. For consumers, it’s nearly impossible to know if what they’re buying is real—until now.
“Product verification isn’t just a feature, it’s a necessity for public health. Its non-negotiable.,” said Ali Garawi, CEO and Co-Founder of Muha Meds. “We’ve built a reputation on third-party peer reviewed lab testing and making lab results transparent and easily accessible. Muha Members puts verification power directly in consumers’ hands. If it’s not verified, it’s not real.”
Every Muha Meds product can be scanned through the app to verify authenticity and access complete third-party lab testing results. It’s transparency at a level the industry has never seen in an accessible, consumer-friendly format.
But It’s So Much More Than Safety
Here’s where Muha Members breaks the mold: it’s not just a safety tool. It’s a full lifestyle platform that rewards loyalty and delivers real value beyond cannabis.
Members earn points with every verified purchase, unlocking:
- Exclusive product drops and limited-edition collaborations
- Invite-only access to events (like the 900-person MUHALLOWEEN launch)
- A travel discount portal offering savings on hotels and experiences
“We’re not just creating a loyalty program, we’re building a movement,” Garawi said. “Muha Members is for people who demand authenticity, value safety, and want to be part of something bigger than just buying products.”
Innovation Meets Culture: The Cookies Collaboration
The timing of the Muha Members launch wasn’t accidental. It coincides with one of the most buzzed-about product collaborations in cannabis: a partnership with Cookies, the iconic brand founded by Billboard-charting artist Berner.
Together, they created something that’s never been done: a 2-gram disposable vape shaped like an actual cookie, complete with a visible “bite” that shows how much product remains. It’s functional art—the kind of innovative thinking that defines both brands.
“Muha Meds has never followed trends, we create them,” said Garawi. “Staying independent and designing every product in-house has always been our foundation. Partnering with Cookies and Berner was a no-brainer. Together, we’ve built something that speaks to culture and craftsmanship at the same time.”
The collaboration launched first in Michigan on October 10, 2024, with California and additional states following. Available strains include Cereal Milk, Tequila Sunrise, Gary Payton, Blue Slushie, and Habibi; each blending Muha Meds’ premium distillate with Cookies’ top-shelf genetics.
The partnership proves Muha Meds operates at the intersection of innovation and culture—exactly what Muha Members deliver at a platform level.
The Launch Party That Proved It Works
On October 30th, 900+ guests descended on the Goldstein Mansion for MUHALLOWEEN, a Halloween celebration that doubled as the official Muha Members launch party and a preview of what exclusive membership looks like.
The event featured premium activations, live entertainment, performances, and the debut of the Muha Members platform. Attendees included celebrities, influencers, industry leaders, and community members, all there because Muha Meds is building something different.
This wasn’t just a launch party. It was proof of concept that cannabis consumers want more than products: they want community, experiences, and brands that stand for something.
And it was just the beginning. MUHALLOWEEN represents the first of many exclusive events Muha Members will host, creating ongoing opportunities for the community to connect, celebrate, and experience the brand beyond the products.
Beyond Cannabis: Community Impact
The event also served as the soft launch for Dialed & Defend, a charitable initiative providing recovery equipment and wellness technology to first responders. Representatives from the Los Angeles Fire Department attended, establishing partnerships that will lead to equipment donations for California fire stations.
It’s Muha Members’ first charity sponsorship—a signal that this platform is about more than consumption. It’s about building a community that gives back.
Why This Matters for Cannabis
Muha Members represents a first in the cannabis industry: a comprehensive lifestyle platform that treats consumers like a luxury brand would, not just another dispensary customer.
The app is free to download on iOS and Android. Benefits unlock through verified product purchases and platform engagement. It’s accessible, rewarding, and—most importantly—it solves a real safety problem while delivering genuine lifestyle value.
In an industry that’s still finding its footing in the legal market, Muha Meds just showed what’s possible when a cannabis brand thinks beyond products and builds a true lifestyle ecosystem.
