Miami, Florida(Hexa PR Wire–January 14, 2026)–Lindsay Kirsh joins The Michael Peres Podcast to discuss her career in public relations, including work across agency and in-house roles and campaigns for global brands in hospitality, food, beverage, and travel. Lindsay explains how her political science background and early exposure to Canadian politics led into PR, and how experience at firms such as Fleishman-Hillard and in-house roles helped shape her approach to media relations, crisis communications, and brand reputation. Lindsay describes moving from Toronto to the U.S., rebuilding a professional network, and returning to agency work while managing clients across multiple markets. She also discusses overseeing field PR for McDonald’s across a large U.S. territory and what that scale requires in messaging discipline, coordination, and storytelling. The conversation closes with the skills she views as essential for modern PR professionals navigating fast news cycles, reputational risk, and crisis response.
About Lindsay Kirsh
Lindsay Kirsh is the founder and Chief Strategist at Slayer Public Relations with more than 15 years of experience in media relations, crisis communications, and strategic PR. Her work includes campaigns for brands such as Marriott, Hyatt, Molson Coors, Cathay Pacific, Tourism Australia, Visa, Frito Lay, Etihad Airways, McDonald’s USA, Hard Rock Cafe, Restoration Hardware, UberEATS, Habit Burger Grill, and Fogo de Chão. She began her career in Toronto with a global PR firm, later moved into in-house roles, and now leads PR strategy for food and beverage, wine and spirits, hospitality, and lifestyle brands across Canada and the U.S. Lindsay has been featured in industry publications and is a guest panelist and podcast contributor across Scottsdale, New York City, and Toronto. She is recognized by the Public Relations Society of America for work in crisis communications, brand positioning, and reputation.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
Contact Information
Lindsay Kirsh: Email
This article was originally published at: https://hexaprwire.com/lindsay-kirsh-discusses-crisis-pr-and-brand-positioning-the-michael-peres-podcast/
