Miami, Florida(Hexa PR Wire–December 20, 2025)–Vladimir Vukicevic joins The Michael Peres Podcast to discuss his path from building technology startups to founding Better and Better, a wellness-focused oral care company that uses toothpaste as a daily routine for nutrient delivery. Vladimir shares how growing up near Chernobyl, surviving childhood bone cancer, and managing long-term vitamin deficiencies shaped his views on health, risk, and decision-making. He explains why he became interested in turning a habit like brushing teeth into a consistent touchpoint for preventive wellness. Vladimir describes his earlier startup work, including co-founding RocketHub and Meural, and what he learned scaling companies that were later acquired by Amazon and Netgear. He then walks through the origin of Better and Better, the logic behind vitamin-infused toothpaste as a pill-free approach, and the operational challenges of launching a physical consumer product.
About Vladimir Vukicevic
Vladimir Vukicevic is the CEO and founder of Better & Better, an oral care brand positioned around wellness and sustainability. He grew up near Chernobyl and is a childhood bone cancer survivor who has managed chronic vitamin deficiencies, which informed his interest in passive, routine-based nutrient support. Vladimir previously co-founded RocketHub, acquired by Amazon, and Meural, acquired by Netgear. Better & Better launched in 2021 and expanded from toothpaste into toothbrushes, floss, and bamboo sonic flossers. The company received early backing from Will Smith and reported selling out its first 20,000 units within six months of launch.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
Contact Information
Vladimir Vukicevic: Email
This article was originally published at: https://hexaprwire.com/vladimir-vukicevic-joins-the-michael-peres-podcast-to-discuss-better-and-better-and-habit-based-wellness/
